Case Studies

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  Fashion E-commerce

  Challenge

  The client needed to increase online sales while keeping acquisition costs under control. In a highly competitive market, the key objective was to attract new customers without undermining margins and to build a more sustainable growth model.

  Solution

  We developed an integrated marketing strategy that combined Google Ads with Instagram promotions. The campaign included several core elements:

  • • Creative optimization: tested multiple ad formats and visuals to identify the most effective combinations for each audience segment.
  • • Precise audience segmentation: tailored messaging to specific groups based on interests, age, and fashion preferences, making campaigns more relevant.
  • • Seasonal alignment: synchronized offers with seasonal trends, new collections, and major sale periods, increasing the timeliness and impact of the promotions.
  Results after 3 months

  • • 35% increase in online sales.
  • • 22% reduction in customer acquisition cost (CAC).
  • • Stronger margins and more predictable growth due to better control of advertising spend.
  Conclusion

  By balancing performance marketing with seasonal brand activations, we were able not only to drive immediate sales growth but also to build a foundation for long-term scalability and profitability.

• 

  Tech Startup

  Challenge

  A rapidly expanding SaaS startup approached us with the need for a scalable advertising strategy. Their primary goals were to generate a consistent flow of qualified leads and to support international expansion into key European markets. At the same time, the company needed to strengthen its credibility in a highly competitive B2B environment.

  Solution

  We designed a multi-layered marketing approach centered around LinkedIn Ads, enhanced by content and funnel strategies:

  • • Targeted LinkedIn advertising: built precise audience segments based on job roles, industries, and company size to reach decision-makers with high conversion potential.
  • • Tailored content strategy: developed thought-leadership materials and case-driven assets to resonate with prospects at different stages of the buyer’s journey.
  • • Lead-nurturing funnels: created automated email sequences and retargeting flows to keep prospects engaged and move them steadily toward conversion.
  • • Data-driven optimization: continuously refined campaigns through performance tracking, ensuring efficient budget allocation and improved ROI.
  Results after 3 months

  • • Generated 500+ qualified leads.
  • • Supported successful expansion into several European markets.
  • • Strengthened brand credibility within a competitive SaaS and B2B landscape.
  Conclusion

  Through the combination of precision targeting, tailored content, and ongoing optimization, we helped the startup accelerate growth, expand internationally, and establish itself as a credible player in the European SaaS market.

• 

  Local Restaurant Chain

  Challenge

  A London-based restaurant chain approached us to boost its visibility in a highly competitive urban dining market. The brand wanted to attract more customers to its physical locations while also increasing the number of online reservations. The core challenge was to reach the right audiences in the right neighborhoods and convert occasional visits into repeat business.

  Solution

  We developed a comprehensive digital strategy with a strong local focus, combining advanced targeting tools and modern social media channels:

  • • Geo-targeted campaigns: by narrowing ad reach to specific London neighborhoods, we ensured the message reached potential customers close to the restaurants, maximizing relevance and efficiency.
  • • TikTok advertising: created short-form video content tailored to younger audiences, tapping into trending formats and engaging storytelling to boost brand appeal.
  • • Integrated campaign design: aligned paid ads with organic content and localized messaging, ensuring consistency across all customer touchpoints.
  • • Performance monitoring and optimization: regularly analyzed campaign data to refine targeting, creatives, and offers, making sure results improved month over month.
  Results after 3 months

  • • 40% increase in foot traffic across the restaurant chain.
  • • Steady month-over-month growth in online reservations, building a predictable revenue stream.
  • • Stronger brand awareness and customer loyalty, with more casual visitors turning into regular diners.
  Conclusion

  By leveraging geo-targeting and TikTok as core tools, the campaign successfully connected the restaurant chain with its local audience. The strategy not only drove immediate traffic and bookings but also laid the groundwork for sustainable customer retention in a competitive dining landscape.